TRAFFIC (Trade Records Analysis of Flora and Fauna in Commerce): Founded in 1976 as the joint wildlife trade-monitoring programme of WWF-World Wide Fund for Nature and IUCN-The World Conservation Union, TRAFFIC is an international network, with culturally diverse staff, based in offices on five continents, in 20 countries and territories, with ongoing research and activities in dozens of others. The main goal is to ensure that trade in wildlife is at sustainable levels. TRAFFIC recognises the diversity of cultural perspectives related to consumptive use of wildlife. It has grown to become the world's largest wildlife trade monitoring programme, and a global expert on wildlife trade issues. TRAFFIC actively monitors and investigates wildlife trade, and provides its information to a diverse audience world-wide, as a basis for effective conservation policies and programmes. This NGO often undertakes its activities in close collaboration with governments and the CITES Secretariat.

TRAFFIC specializes in:

• Investigating and analysing wildlife trade trends, patterns, impacts and drivers to provide the leading knowledge base on trade in wild animals and plants;
• Informing, supporting and encouraging action by governments, individually and through inter-governmental cooperation to adopt, implement and enforce effective policies and laws;
• Providing information, encouragement and advice to the private sector on effective approaches to ensure that sourcing of wildlife uses sustainability standards and best practice;
• Developing insight into consumer attitudes and purchasing motivation and guiding the design of effective communication interventions aimed to dissuade purchasing of illicit wildlife goods.

eg. on Illegal Logging: It produces reports on the effectiveness of action by forest states’ Governments, organises training workshops in forest states for forest stakeholders and forest law enforcement officers, agrees protocols with individual states to promote ‘good practice’.